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In recent years airport retailing has changed. It is now a global business and a core strategy of many successful retailers. Melbourne Airport offers access to valuable and timely market information, brand exposure on an international stage and a defined and growing customer base. This makes airport retailing distinctly different to retailing in other environments. In addition, at Melbourne Airport we see retailing as a true partnership because successful retailers contribute to the success of the airport. The philosophy of partnership is the cornerstone to our success.
The planning of retail developments within this environment takes place over a long period of time taking into account the changing operational environment. Retailing within an airport is a unique opportunity and one that is sought after by many, although limited space is available. Therefore in choosing retailers for Melbourne Airport a balance is sought between maximizing yield from the available space and maintaining customer focus and satisfaction with the selection of retailers.
All retail activities at Melbourne Airport are licensed under a concession agreement. Rents are not charged, instead payments are based on a percentage of sales derived from the operator’s business plan, underpinned by a guaranteed minimum payment. The shopping centre model of revenue per square metre does not apply.
As an airport, Melbourne Airport operates 24 hours per day. In line with this, our retailers open for extended trading hours, up to 21 hours per day to coincide with flight schedules.
Any businesses interested in retailing at Melbourne Airport are invited to submit a business plan. In submitting this plan please ensure that the following areas are sufficiently covered:
Please submit all business plans to the address listed below. All business plans received will be given due consideration and kept confidentially on file.
Airport Management – Retail Department